The world spins, the sky breaks, bloggers are on the rise. Suddenly blogging is one of the coolest jobs on Earth and Fashion Bloggers on E! sorts of putting a seal on it.
Just like social media that once was considered only a platform, which then shifted into bigger role as an important part of marketing strategy, blogs are now reaching into that level where retailers, and hospitality industry that are playing catch up, are in a race to find good ones to pick up and publish their story. You would think by now every company or PR agency would know how valuable a blog is and appreciate that value.
Unfortunately some still think that going viral through a blog is a cheap way to get their marketing done. It’s not, honey. We, bloggers, are not sitting at a corner whole day to type a story for free and some of us are not doing it for a time-passing either. All of us, have the genuine intention to share what we have (experience, knowledge, life) and I think it’s about time that everyone put a little more appreciation to what we do.
Dear marketing people from that big company, directors of public relations, managers, business owners….in case you are still in the 7th heaven, come down for a while and check out the 10 reasons why you should pay bloggers to feature your business:
1. Copywriting skills
When a collateral is created, be it a brochure or a simple flyer, some words need to be there. Normally big corporate will hire a third party to take up this job. Just for 200 words, a copywriter company or individual may charge starting from USD 300. A blogger can feature you with more than 200 words under lesser rates. Even if we charge more, imagine the additional benefit you get that is the publication or the opportunity to be found by your target market through search engines.
2. Creative styling
Creating a marketing tool like printed brochure to show case your products costs you more than USD 600 per design. A blogger not only writes a beautiful post for your products but most of the times also create lovely images to go with it. Sometimes even with a digital banner. Those are already included as a sponsored post rate.
3. The readers
Obviously it is a hard work and quite a long road for all of us to be where we are today. Getting people attentions and to get some readers are not easy. At least you don’t have to do the difficult part. Just hand your material to us, we’ll do the rest including getting people to read what we write.
4. The research
Not all of us were born linguistic intelligent and we may not be super smart like Einstein. However we have a powerful technique to find resources and do our research before writing anything. Can you imagine how much a marketing researcher will cost you? yes, a fortune.
5. Domain and hosting registration
The blog that is going to channel your brand voice has yearly registration fee to keep on running. You are renting a space for your products to get noticed. So yes, of course you are charged for that.
6. Content management
One of the reasons you chose a blog is probably for the smart and interesting layout, or because the contents are amazing. Here’s the news: they need to be maintained. We do regular data base back up, we change layout as we need to, and a lot more. Having your own website will require you to do all that (or paying IT & Webmaster to do that for you).
7. Social Media network
Most bloggers leverage their hard-earned social media network. Every blog post published will be shared automatically with the followers. Imagine how much you should pay for a television commercial or printed ad on a newspaper?
8. Their blog ad space
There could be others behind you who are waiting to get featured and are willing to pay what are charged on the rate card. So if you want to haggle probably you need to do it with a more dignity or in other words: don’t go too cheap.
9. Marketing approach
Every PR friendly blog wants a reader. Reader that we can connect to, we can share our value and opinions with, and who can benefit from our life experience. We do our best to reach out to these people and every post, including yours, will definitely go into our marketing plan.
In the end, the most valuable thing that we put a high price upon is our time.
Have you ever been approached by a company that offers you so much low rate for a publication that you consider it as insulting?
Come back every Monday for #bloggingmonday with me on CuteCoconut!